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City Blends partners with World Gym to form Barbell Cafe

Dallas, Texas, February 3, 2011
City Blends, Ltd. (City Blends Smoothie Café) is proud to announce the launch of a co-branded Café and menu board program with World Gym International. The new World Gym Barbell Café creates an exciting new profit center for World Gym’s growing number of clubs. The cutting edge World Gym Barbell Cafe creatively marries the heritage of Joe Gold and Muscle Beach with the celebrity culture of Hollywood.

City Blends signature smoothie and juice bar products now bear such names as Star Berry, Celebrity Smash, and Pile Driver.“This project was a true partnership between City Blends, World Gym International and our Brand Development agency, Lambesis” explains Guy Cammilleri, Managing Director of World Gym. “The imagery reflects the excitement of World Gym’s recent rebranding while building on the simple, healthy and delicious products from City Blends. World Gym chose City Blends as our preferred Vendor because they are the fastest growing juice bar company in the health & fitness industry. Their growth convinced us that they would be a partner capable of keeping up with our growth. They worked with us every step of the way and World Gym franchisees now have another solid profit center available to them coupled with branding that transforms the café environment into a natural extension of the World Gym brand,” said Cammilleri.

About City Blends, Ltd.
City Blends™ is a complete juice bar program conveniently dispensed through one very clever, sophisticated piece of blending equipment. Adding a City Blends juice bar can add profits to your bottom line, while offering your members a vital social center that allows them to make connections and personal relationships. A City Blends Café gives health club owners the ability to serve a variety of nutritious and delicious smoothies with the consistency and quality of a name brand. City Blends is proud to offer the lowest sugar smoothie on the market, utilizing a revolutionary new blend of Splenda and Crystalline Fructose. For additional information on City Blends, Ltd or its products, contact Stephanie Suddarth at 877-525-3637 or visit www.cityblends.com.

About World Gym
The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Venice, CA. Since that time, World Gym has evolved into an internationally recognized brand. World Gym currently has over 200 franchisees worldwide, located in 36 states and in Canada, Mexico, Central & South America, Africa, Europe, Russia, Asia, Australia, and in the UAE. Plans include further expansion of the global gym network and the opening of strategically located flagship gyms. For additional information on World Gym International and its franchisees, contact 800-544-7441 or visit www.worldgym.com.

About Lambesis, Inc.
Two decades of building iconic brands using a unique creative-driven process has earned Lambesis international recognition. As the brand development company that pioneered full-service integration and new media, Lambesis unifies the entire realm of research and communication to build brands. Lambesis’ capabilities include strategy, research, design, creative, interactive and web development. The remarkable success of the agency’s campaign for Airwalk was celebrated in Malcolm Gladwell’s best-selling book “The Tipping Point,” and numerous textbook case studies and industry publications cite Lambesis’ success in building and marketing brands worldwide. For more information, visit www.lambesis.com.

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